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IP, IT & Media


Protecting innovation, gaining a technical edge and successfully positioning a brand can make or break a business. Combining a deep understanding of global challenges and business needs with expertise in intellectual property law, Vavrovsky Heine Marth’s team employs strategic acumen, creativity and technical ability to identify effective solutions for securing your advantage. Our internationally trained intellectual property law experts provides end-to-end services to help you to strengthen your market presence and business strategy. Their skills include securing and defending (non-)registered intellectual property rights, developing successful marketing strategies and targeted use of media tools. Clients from all sectors and industries trust us to assert and protect their intellectual property rights in domestic and international contexts. Our team is frequently called on to provide support on issues relating to the new economy, new technologies and social media.

Media Law

With extensive experience and involvement in the most pressing matters relating to media law, our lawyers understand the media industry. In addition to serving as trusted advisors to media corporations and to corporate and public entities, they also support private individuals in disputes with the media including by providing litigation PR.

Areas of Expertise

IP Litigation Trademark Prosecution Brand Development & Market Position Safeguarding of Claims, Especially through Injunctive Relief Advertising Copyright Trademark Marketing Strategies Research, Fact Finding & Trademark Analysis National and International Trademark Registration Trademark Conflicts Patent Media Legal counsel to media corporations on all aspects of media law, especially in connection with controversial reporting Assertion and defense of claims for and against media corporations and their undertakings Legal counsel to individuals and companies regarding assertion and defense of personal rights Licensing Personal Data Protection Unfair Competition Law Litigation-PR
Vavrovsky Heine Marth
Rechtsanwälte GmbH
Office Vienna
Fleischmarkt 1
1010 Vienna, Austria
Office Salzburg
Mozartplatz 4
5020 Salzburg, Austria
Office Linz
Marienstraße 10a, Top I-15
4020 Linz, Austria